Pricing

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grammarly.com landing page teardown

Reviewed https://www.grammarly.com/ on 2026-10-26. AI-generated opinion from the page's text and structure (not visuals), for learning purposes.

58
/ 100
Strong trust signals and clear product offer, but the headline and pricing structure dilute the core promise.

A visitor understands this is a writing assistant with AI features and a free tier, thanks to the 'Sign up It's free' CTA and feature list. They don't learn what Grammarly specifically does better than alternatives, because the headline 'Think big. We'll take care of the details.' is abstract and never names the writing help.

Top 3 problems

🔥 Headline is vague and product-free

The H1 'Think big. We'll take care of the details.' never says what Grammarly does, and the subhead only reaches writing after a generic line about an 'AI partner' turning thoughts into 'impossible to ignore' text.

🔥 Pricing section repeats its plan cards

The Free, Pro and Enterprise plan blocks appear twice in the extracted text with the same wording, and the Pro price shows '$12 USD / member / month, billed annually' next to '$30 when billed monthly' with no clear savings anchor beside the 'Save up to 60%' toggle, which weakens the decision point.

🔥 Enterprise ROI claims lack context

The '17x' ROI and '$5,000 per employee per year' figures appear with no methodology or source, and the Enterprise CTA pairs 'Explore Enterprise' with 'Contact Sales' without explaining what a visitor gets from a demo, so skeptical buyers have little reason to act.

Headline idea

Now: “Think big. We’ll take care of the details.”

“Write clearer, more confident text in every app, in seconds.”

It names the product's job and benefit, which the current headline never does.

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