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Craft (craft.do) landing page review

Reviewed https://www.craft.do/ on 2026-11-02. AI-generated opinion from the page's text and structure (not visuals), for learning purposes.

62
/ 100
Strong product story and social proof, but the hero leads with abstraction and the pricing and CTA paths are muddled.

A visitor sees a notes and tasks app with a 'Try Craft Free' button and a free tier, so the basic category is clear. They don't learn what makes Craft different from Notion or Apple Notes, or what specific problem it solves first.

Top 3 problems

🔥 Generic hero headline

The H1 'Your space for notes, tasks, and big ideas' describes a category rather than a benefit, and it's followed by the vague line 'Craft isn’t just for one thing, it’s for your things.' Nothing tells a visitor why Craft beats the notes apps they already use.

🔥 Conflicting primary CTAs

The hero offers 'Try Craft Free' while the closing section offers 'Continue on web' and 'Download on the App Store,' and the pricing section says 'Get Started' for Free and 'Upgrade to Plus' for $6.4/month. Visitors face several competing next steps with no clear primary path.

🔥 Pricing copy undercuts the free tier

The Free plan is described as 'Full access, great if you use it occasionally each week,' which signals a limited product, while Plus is 'Designed to effortlessly fit into your everyday flow.' The struck-through '$8.0' next to '$6.4' with no stated reason for the discount reads as unclear, which weakens trust at the decision point.

Headline idea

Now: “Your space for notes, tasks, and big ideas”

“Capture, organize, and publish your work in one beautifully simple app”

It names concrete outcomes (capture, organize, publish) instead of a generic category description.

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